You know that the most important decision you will make in selling your home is choosing your Real Estate Agent. It can be difficult deciding which agency is the best fit and one key consideration we encourage you to take is to understand whether you’ll benefit from an independent or franchise agency.
Here’s a little more information about how independent agencies operate.
1. Work directly with the decision maker
An independent real estate agency is generally a single office, owned and managed by an experienced, qualified and registered real estate agent. Generally, they will specialise in either sales or property management.
This means that the owner of the Agency is the decision maker and likely the primary agent. They have built a reputation and are well respected enough to be able to start their own Agency.
2. Independence and specialisation can only provide benefits to clients
Being independent means the Agency is not governed by franchise policy, so the Sales team can be more flexible when it comes to branding, marketing, pricing and service standards. This means creating a package that is suited just to you and your needs.
Being specialists (in Atria’s case, in sales) means that we are focused. We know the sales market, trends, challenges, and opportunities. We spend all our time on being the best in one area so that you, our clients, get the latest information and best advice.
3. Practically, what does choosing an Independent Real Estate Agency mean for the client?
Generally, Independent Agencies… | At Atria we… |
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Atria is an Independent Real Estate Agent, owned and operated by Simone Chin, an experienced, sophisticated, and dedicated agent.