Independent Real Estate Agents, giving sellers a unique perspective.

You know that the most important decision you will make in selling your home is choosing your Real Estate Agent. It can be difficult deciding which agency is the best fit and one key consideration we encourage you to take is to understand whether you’ll benefit from an independent or franchise agency.

Here’s a little more information about how independent agencies operate.

 

1. Work directly with the decision maker

An independent real estate agency is generally a single office, owned and managed by an experienced, qualified and registered real estate agent. Generally, they will specialise in either sales or property management.

This means that the owner of the Agency is the decision maker and likely the primary agent. They have built a reputation and are well respected enough to be able to start their own Agency.

2. Independence and specialisation can only provide benefits to clients

Being independent means the Agency is not governed by franchise policy, so the Sales team can be more flexible when it comes to branding, marketing, pricing and service standards. This means creating a package that is suited just to you and your needs.

Being specialists (in Atria’s case, in sales) means that we are focused. We know the sales market, trends, challenges, and opportunities. We spend all our time on being the best in one area so that you, our clients, get the latest information and best advice.

3. Practically, what does choosing an Independent Real Estate Agency mean for the client?

Generally, Independent Agencies… At Atria we…
  • are quicker to adopt new ideas, technology, and tools making the sales process more efficient for you.
  • know your time is valuable so agree upfront on how and how often you want us to communicate with you.
  • become part of a local community, they create local relationships, partnerships and can be more in tune with the local market.
  • have a little black book of handymen, painters, gardeners, landscapers, builders and so on. We work with our clients to advice on works or maintenance prior to sale and connect you with appropriate tradespeople.
  • have smaller teams so you work with the one professional from start to finish and aren’t passed around the office.
  • work together as a united team to help service our clients across the business but each client always has a direct line to their primary point of contact.

 

Atria is an Independent Real Estate Agent, owned and operated by Simone Chin, an experienced, sophisticated, and dedicated agent.

Call us on 03 8680 9421or visit our Bay Street office for a cuppa and a chat about your selling or buying needs.

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Simone Chin

03 8680 9421
Simone Chin is a multi award winning agent and one of Bayside’s most successful, being the only female auctioneer in the area. ATRIA REAL ESTATE was formed to give vendors the best possible experience as they undertake the journey to sell their homes.
Picture of Simone Chin

Simone Chin

Simone Chin is a multi award winning agent and one of Bayside's most successful, being the only female auctioneer in the area. ATRIA REAL ESTATE was formed to give vendors the best possible experience as they undertake the journey to sell their homes.

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