When selling a property, an effective sales campaign is crucial to achieving a great outcome. You need to present your home to the market, attract the interest of the ideal buyer, and ultimately secure offers that lead to a favourable sale price.
Yes, advertising is important, but there are many other elements of property sales campaigns that help us achieve great outcomes for sellers. Here at Atria, we take a holistic approach, and in this blog, we will explain in more detail what we do. Let’s dive in.
Property sales campaigns: from inspection to presentation to auction
1. Preparing a property for sale: presentation and styling
Before the property goes on the market, we think about how to present it to potential buyers in the best way. We know that the first impression counts and that buyers fall in love with properties (or don’t), within seconds of the start of inspections. Here are two things we look at.
Renovation
First off, we advise sellers if any renovation to the property is required and would add equity. The right renovation can be a good investment, helping to convey a great first impression to buyers, and helping sellers score a higher sale price. We have more than twenty years of experience in the sector, and we have built a network of experts, from architects to builders, that can help sellers navigate this step.
Decluttering and styling
Second, we look at how we can enhance the property’s features with great styling. This may involve decluttering and working with professional stylists to improve the garden, the entrance, the kitchen, or the bathroom appeal and make them look impeccable. Â
We know that in presentation, style and lifestyle are crucial when selling properties. This is why, when we have an open house, we aim to present not just a property but the lifestyle that the property can offer!
2. Inspections: the added value of being an experienced and independent real estate agency
At Atria Real Estate, we are an independent real estate agency. This gives us flexibility, and unlike many franchises, we don’t have two inspections a week because that’s “the protocol”.
We instead take the time to conduct inspections several times a week according to buyers’ availability, even outside the official openings.
3. Talking to our network
Over the years, we have also built a great network of people who constantly follow us and recommend our services to friends and family members. In many instances, this enables us to sell properties off-market without even listing them!
4. How we strategically plan auctions
Auctions are another important element in property sales campaigns. At Atria, we advertise and plan auctions, avoiding any major events such as the Melbourne Cup or Super Saturday sales. We know that such events may have a negative impact on auction attendance or how your property competes with other properties on the market, so we plan our auction days accordingly.
We know buyer psychology, and we know what are the right circumstances to conduct auctions, entice buyers to make the right offers, and help sellers score a great sale price.
If you are looking to sell your property and you need professional real estate advice, call us on 03 8680 9421 or email us today to find out how we can help you with your real estate goals.
