Reaching Buyers When Selling Your Property: Expect More With An Independent Agency

There is often a misconception among sellers that when choosing an independent real estate agency, there is a risk of reaching fewer buyers. Sellers think that a franchise real estate agency has “many offices’ and “many offices” is synonymous with “more buyers”.
But that’s not really the case in the digital age!

The reality is that when selling with an independent real estate agency like Atria, you should expect not only to reach the same number of buyers as a franchise, but also to be more qualified. Let’s find out why.

Why having more offices does not help reach more buyers

Melbournians (and Australians) looking to buy a property, search primarily on realestate.com. This is Australia’s most important source of real estate listings and no competitor or other channel can match the exposure that your property can have on this website. This is where prospective buyers search for their new home, and this is where you need to place and maximise your listing.

So, in order to reach more buyers, you don’t need an agency with many offices. You need to select the right professionals who know how to market your property firstly on realestate.com, and then how to combine this with other marketing techniques. Agents who particularly know how to:

1. Strategically place and drive your listing.

2. Invest in holistic campaigns, including website, telemarketing, and social media.

3. Have a solid database of buyers to email with new listings.

For example, at Atria Real Estate, we have e-brochures that digitally reach thousands of buyers on realestate.com within the first two hours of your listing being published. This enables our sellers to reach thousands of buyers within minutes! This is why more offices located in different suburbs do not matter when it comes to reaching more buyers. 

Reaching buyers when selling your property: is about quality not just quantity!  

When selling your property, you need to reach as many people as possible. No brainer. But, most importantly you need to reach the right people. That’s where independent real estate agencies will make a difference.

Boutique real estate agencies like Atria are normally run by highly experienced professionals. For example, our agents (who are also qualified auctioneers) have been in the melbournian real estate market for more than twenty years and built a targeted database of buyers thanks to trusted relationships. So when selling properties like yours, they know who to contact. They know who will be interested in what.

At Atria we also have plenty of overseas connections. Our database also includes buyers looking to move or invest in Melbourne. This is crucial to ensure your listing is placed strategically not only at a local level, so ensure your agency looks after this aspect too.   

Using our network to reach the best buyers is what we do at Atria Real Estate – that’s why you can expect more! 

When selling your property, we use our network and database to strategically promote your listing both online and offline. We take the time and care to target the right buyers with a customised approach, which will ultimately help you score a great sale price.

So, when it comes to reaching the right buyers, with a boutique independent real estate agency like Atria expect more! 

At Atria, we provide  professional and customised real estate services. We have many years of experience in the real estate market, and we can help you with your sales and property goals. Call us on 03 8680 9421 or email us today to find out more.