In the competitive world of real estate, presenting your home in the best light can make a world of difference. While terms like staging and styling are often used interchangeably, they serve distinct purposes in the art of property presentation.
Staging involves preparing a property to appeal broadly to potential buyers. It focuses on hiring furniture and decor to appeal to highlight the best features of a property. Styling, on the other hand, uses your current furniture and decor.
“The aim of styling is to use what is already available in your home to emphasise its most attractive features.” says Simone Chin, Director and Auctioneer at Atria Real Estate.
Let’s dive into what you need to consider when choosing how to style your home to sell.
Targeting the right audience
Where your property is located plays a crucial role in determining its market appeal. For instance, in vibrant areas like Brighton, you’re likely to attract established families seeking a blend of community and convenience. Meanwhile, quieter coastal spots such as Beaumaris often appeal to retirees looking to downsize without sacrificing their lifestyle. Understanding these nuances can inspire how you arrange and present your home.
In addition to location, the type of property you are selling also influences who will be looking to buy. Whether you’re selling a chic townhouse, a sleek city apartment, or a modern unit, the type of property significantly impacts your styling choices.
Smaller properties in bustling urban areas will attract young professionals or couples drawn to modern amenities and efficient use of space. Highlight features such as open-plan living areas, clever storage solutions, and panoramic city views resonate with this demographic. By tailoring your styling to reflect the preferences and lifestyle of your target market, you can enhance the appeal and perceived value of your property, making it more attractive to potential buyers.
Embracing current styling trends
Staying abreast of current interior design trends can give your property a competitive edge. Emerging trends with a focus on sustainability and natural-looking finishes are gaining popularity, as they blend aesthetics with environmental consciousness. Alongside these, some classic styles continue to hold strong appeal:
- Scandi: Characterised by simplicity, minimalism, and functionality, often featuring light colours and natural materials.
- Contemporary: Defined by clean lines, a neutral colour palette, and a focus on space and shape.
- Coastal: Inspired by the seaside, this style incorporates light, airy spaces with a mix of whites, blues, and natural textures.
Utilising these styles effectively means playing to the key points of your property’s architectural style and using items at your disposal to enhance its unique features.
Practical Tips for Styling Your Home
From timeless classics to seasonal updates, here are some practical tips to consider:
- Seasonal touches: Embrace the charm of each season with subtle decorations or scents that evoke warmth and comfort. Display your best throws in your living room during the winter, show off your garden’s flowers in your kitchen in the spring, or flaunt natural light in the summer.
- Highlight the best features: Whether it’s a spacious garden, stunning views, or architectural details, arrange your decor to emphasise these selling points to captivate potential buyers.
- Indoor-outdoor flow: Create a seamless transition between indoor and outdoor spaces using lighting and furniture placement to enhance the sense of space and lifestyle appeal.
- Declutter: Remove excess personal effects and tidy up rooms to allow potential buyers a clean slate to envision their future home.
By strategically staging or styling your property, you not only enhance its visual appeal but also increase its marketability.
“Remember, the goal is to create a welcoming atmosphere that resonates with your target demographic while showcasing the unique charm of your home.” Simone says.
Mastering the art of styling your home to sell involves a blend of understanding your property’s unique attributes, aligning with current trends, and appealing to the desires of potential buyers. With these insights and practical tips, you’re well-equipped to make a lasting impression in the competitive real estate market.
Ready to show off your property’s charm? Call us on 03 8680 9421 to talk to one of our skilled agents today.
